Search Engine Optimization often referred to as SEO is overlooked many time by individuals, simply because most people don't understand what SEO is all about. SEO is more technical that just ordinary online marketing and the more you know about this process the better you will become at earning "Top Positions on Google", Yahoo and MSN, now known as Bing. By acquiring a bit of knowledge and understanding what the search engines are looking for, in a website when you're doing a marketing campaign can become the difference between a rewarding campaign and a total flop.
In this process of learning it will be necessary to learn some HTML code so you can tweak your website for maximum effectiveness for the search engines. As we've discussed before in some of our writings, you must make your site pleasing for the user, as well as the search engines.
Making your source code totally optimized for the search engines, they will send their spiders back to crawl your website, so it can be indexed correctly. The search engines love good relevant text in your site and by following this one simple process you can gain a lot of page ranking position. As you can see the source code and the visual aspects of your website must be in harmony, if you want to get the maximum exposure.
In SEO doing all the things that you read about won't necessarily guarantee you rankings in the top 10 of Google, especially if you haven't followed the basic rules and guidelines of optimization of your website. Many individuals often confuse SEO with regular advertising, and nothing could be further from the truth. These two functions are totally different in their purpose and implementation into your marketing strategies. If you don't understand the differences, then secure the services of a reputable marketing specialist who understands the differences and knows how to do both of these functions effectively.
To get to the top of the search engines is an art and science and you must learn the process to become good enough to earn those Top Positions with Google, Yahoo and Bing as well as some of the other not so popular search engines. Gaining those positions is one thing, maintaining those positions is another thing, and you must devote a great deal of time and effort to keep your high positions once they are attained.
Whether you're doing some basic optimization to your website or doing a massive campaign you need to make sure your site is optimized, and if not, then go back and start at the basics and work from there up to a fully optimized marketing campaign.
It's important to understand that humans are the users of your products and services, and that the spiders used by the search engines are robots. It's imperative that both of these elements are impressed with your site before you will get any business. The search engines are interested in, the source code of your website, and are text driven, while the user is interested in the appearance and quality of your information in your website. This will take some trial and error to consistantly produce a website that will comply with the needs of both of these entities.
Let's talk for a moment about the search engines. The search engines will send their robots out to crawl the World Wide Web looking for text regarding what your site is all about. The engines conduct several different task during this process. The process of crawling, indexing, processing, calculating the relevancy and retrieving information is the functions of what happens when the spiders come to your site.
There are different names used for this process. Some of the search engines call them crawlers, others will call them Spiders, Robots and of course the all famous Googlebot used by Google. Whichever one comes to your site the purpose is the same and that is to follow links from page to page and index everything, that they can find on your site that will help in positioning your URL properly on search results when a user types a query in the search bar of their favorite search engine.
There are over 20 Billion pages on the internet and it's impossible for any of these spiders to visit every page every day, so the robots will come back and spider your site quicker if you hand index your URL directly to the big three search engines when you add new content to your website. In most cases your site will only get crawled once every 6-8 weeks, so if you want your site to be crawled quicker, then do the hand indexing mentioned above.
When initially building your site, and making changes give some serious thought, as to what the search engines are going to look at. The engines won't look at pictures, flash movies, Java Script or password protected pages. There are some special tools that will help you check your site exactly as the search engines will look at it. This is a tremendous tool to have in your marketing toolbox if you want to make sure your doing it right.
Anything we listed about that the spiders can't see, will not be indexed. This makes that information of absoluetly no value to your search engine rankings, because the search engines will consider your information as non-existent because of the pictures, java script etc..
The next step of this process is for the search engines to index your website. This is when they go to their huge databases and retrieve the information that was gathered when the robot visited your site and gathered your information. The search engine then matches your website keywords with the search query by the user and will publish the search results in order of importance and rankings. Each search engine will give a different position of your site because of the differences in the algorithms of the various engines.
Many factors are considered in this overall process, such as relevant keywords, keyword phrases, keyword density, whether the title of the site contains keywords, the amount of keywords in the meta tag description and many other factors to numerous to mention. With a well rounded display of relevant keywords in your source code and your content area of your site, you may be listed by the search engines in multiple categories. This is a good thing, and will help you when any user, has typed one of your keywords in the search box of their favorite search engine looking for a product or service.
As you can see, each of the search engines has different algorithms and guidelines for listing your site. It is imperative for you to either understand these differences or secure the services of an SEO expert. If you're truly serious about earning "Top Positions on Google" and other search engines, then learn the art and science of optimization. If you don't feel you can learn the process or just don't want to learn, then you can call the eBiz Solutions Team for assistance in your marketing challenges.
"Let's Build Your Business Together"
Larry L Miller, SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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