In many of our articles in the last few weeks we've been sharing with you some valuable information about marketing in general. Many of our articles have been about Article Marketing and the role many experts feel this segment of online marketing will play in the next big internet boom. In today's article we want to get more specific about how Article Marketing can affect the popularity of your business opportunity with the user as well as the search engines. Of course the main goal here is to maximize efforts for generating additional traffic and converting new traffic into paying customers.
The question is often asks "What is Article Marketing Anyway?" I think it can be best described as a method of promoting your business opportunity through a website, blog or other electronic media for the purpose of generating more targeted traffic to your website, then converting those new found prospects into sales for your products or service, subscribers to your newsletter or followers in general that one day may become your next best customer.
In my opinion Article Marketing has a twofold purpose. First of all this method of marketing is an excellent way to consistently provide new content to your website, blog, newsletter or other forms of promotion activities that you normally would use to promote your business opportunity.
Second of all you are attempting to capture the attention of the two most important segments of online marketing. First of all the user who hopefully will be turned on with your good relevant information and purchase your products or services and secondly the Search Engines whose job it is to place your website in a high page rank positions so when users look for your niche market in a Google search you will be positioned such that you will generate additional business and income as a result of the information you provided in your articles.
Keeping your potential clients informed with new articles providing solutions regarding the customer's immediate needs will sometimes make the big difference regarding the success or failure of your business. By writing good keyword rich articles the search engines will pick up your information as new content and move your page ranks up to where your site will be seen more by the users. Article marketing through directories has been the most powerful marketing tool I've been privileged to use compared to other conventional method of promotion I've ever used in the past.
By capturing the attention of the big three search engines and gaining those coveted high positions with Google. Yahoo and Bing you will experience a growth that other methods of promotion can't compete with. One huge advantage here is the quality and quantity of the links that this form of promotion generates. By publishing your articles in an Article Directory you will experience an ever increasing number of back links that will make your site more popular and recognizable by the search engines as well as being read by more potential prospects.
The increase in the amount of traffic to your site is dependent on several different factors.
1. Does your topic of your article cover important information about your product or services or is your content more of a general discussion format?
2. Have you targeted a particular segment of the market, or again have you become too generalized in your writings about your business opportunity?
3. Is there a fair percentage of the market that has a need for what you're trying to promote and writing about? If there is no market for your service, you're wasting your time.
4. What is the competition for your product or service and can you compete for the users business with quality products and competitive prices?
There are no specific answers to these generalized questions since every marketing campaign it totally different and has their own unique characteristics. It's going to take some research on your part to set some specific values for your campaign and find the answers regarding your specific opportunity.
Article Directories has made this process so much easier than it used to be. Owning your own article directory is the answer that many successful marketers have chosen as their ultimate solution for promoting and marketing their businesses online.
These owners are experiencing some extremely positive results with their own articles popularity as well as with other professional authors who have signed up in their directory and have become contributing authors as well. With the amount of different categories offered in an article directory you can target a larger number of different segments of the marketplace that otherwise have been untouchable with conventional methods of advertising and promotion.
Take advantage of the RSS feeds in these directories and see your business take on new directions you never even dreamed about. If you're not familiar with all the advantages of Article Directories then take some time and do a bit of research and see if this method of promotion will work for you and your business.
In Conclusion....Take a really serious look at the advantages of Article Marketing and see for yourself how owning your own Article Directory can assist you in new avenues of profit and success in your business.
The eBiz Solutions Team is standing by to assist you in your participation in Article Marketing. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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