There are many reasons why people use the internet to promote their business opportunity online. The reasons are varied, however, there is a commonality to all and that's to generate traffic to their website. There are numerous ways you can promote your business on line which we will discuss later in this article but the focus should always be to generate more traffic. Without traffic to your site your online business will die an agonizing death rather quickly. This is substantiated by recent figures that only a small percentage of people actually succeed on line. Recent figures show that 95% of all businesses on line fail within the first few month of their inception.
These are some staggering figures…..but are absolutely real. Why does so many fail online? The answer is rather simple….really…..it's because most people don't know how to market online. They may have been in sales before in a former job, however, marketing is so much different than selling. You're not on a face to face presentation with your prospective client online, you are communicating with them through the silent media of the internet.
Knowing how to communicate through the written word is the way you must learn to market online whatever opportunity you may be involved with. This requires you to learn to write, write effectively and write often.
The search engines places a huge amount of weight in their algorithms on good keyword rich content in your website. Being second best in your explanations are not acceptable. Being second is best described as being the "first loser." Learning how to write good copy comes by learning the basics of writing and then using those skills to perfect your writing skills even more.
Writing good copy for your website is just the beginning of your venture in marketing. You may want to leave the content in your site as it is and promote your site by writing articles, blogging, posting to forum or publishing a newsletter every week or so. The possibilities are endless here. However, each of these marketing suggestions requires some form of writing.
When writing about any subject pay particular attention to details and make sure you do adequate research and become totally familiar with your subject matter. Being fully informed about your product or services is imperative if you want to capture your reading audience's attention and keep it.
You might want to start out writing about something that you're very familiar with. Maybe you could write about something that you worked with for the last several years before starting your own online business. Someone will always be drawn to your writings if the writings are factual, written honestly and presented well.
By writing what is important to you and coming off as an expert in your subject matter you will almost immediately have a following of avid readers that will look to you for information about your subject. Brushing up on some of the finer part of your subject will give you new direction as you progress in your writings. As we've mentioned in some of our other articles, write from the heart and write exactly as you talk. Forget the big words and technical talk, just say it like it is and your readers will be more than grateful for your honesty and straight forward approach.
Keep your writings up to date with current information and what's currently happening in the industry you're writing about. It's so easy to get off subject and start rambling in your writings. You don't have to include everything you think you know in one article. Make it a three part series if need be. Keep the reader coming back to view new and exciting information.
Writing is a process that leads a reader on a path of progression of event which leads to the resource box at the end with your pertinent contact information, links to your opportunity and a little about you the author. This is where you can put your sales abilities to work by offering your readers the help they are looking for.
The internet is all about information and the more precise your writings are, the more your readers will come back to visit your site. Remember it takes on the average seven times for a person to review your information before they will make a choice to participate with you and your opportunity or click off and end up at your competitors site.
In Conclusion….The quicker you learn the art and science of writing, the quicker you will generate more traffic to your website. Few of us like to write…. but in this business writing is imperative to some degree however elementary you think it may be. If you don't know how to write and need some professional help, let us know.
The eBiz Solutions Team is standing by to assist you in your writing challenges. Consider owning your own Article Directory now. Call today for your free 30 minutes "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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