Linking and Back Linking are an important part of promoting your website. Most people don't understand anything about linking so they do nothing. Many individuals feel it is a complicated mess so why fool with it at all. Linking and back linking can be extremely powerful when attempting to optimize you site for the search engines. So we need to understand what linking is all about. The following is a quote From Wikipedia, the free encyclopedia.
"Backlinks (or back-links [UK]) are incoming links to a website or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node (Björneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking. Google's description of their PageRank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B.[1] Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.
Websites often employ various techniques (called search engine optimization, usually shortened to SEO) to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work. Some websites stumble upon "linkbaiting" naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are good examples of that. When "linkbait" happens, many websites will link to the 'baiting' website because there is information there that is of extreme interest to a large number of people.
There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the webpage granted the backlink. A backlink represents a favorable 'editorial vote' for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage. Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of your webpage with respect to any given keyword query by a search engine user."
One of the most important aspects of search engine optimization is generating links and backlinks. When trying to earn page rank for your website this will help you to get the recognition of the search engines. No two sites are the same so building backlinks becomes a critical part of the overall SEO strategies for your site.
Search Engine Optimization varies greatly from expert to expert, so how do you find the right one for your particular website needs? Do your research to become familiar with what you are trying to promote in the overall scope of your business.....and then focus on that need. If you ask a dozen professionals who claim to be the authority on this subject you will get a dozen opinions.
Blogging can become your best friend very quickly if you use this marketing tool correctly. Thousands of links and backlinks can be generated in a very short time. Look for blogs that holds a page one rank with the search engines and follow the person who is behind that blog for a while. You should be able to see exactly what their approach is....because they will be sharing specific information about a product or service rather than trying to promote their services with smoke and mirrors tactics.
Article Directories are powerful for creating links and backlinks. You can write one informative article then leave the distribution to the professional publishers. Many of these directories publish to literally thousands of other directories. Your links are then picked up by individuals and businesses who are looking for information just like you are and will republish your information. This process must be done on a consistent basis in order to see the full potential of generating links and backlinks using this method. Submitting one article per day has proven to be extremely beneficial to my business popularity.
For additional information about links and backlinks, you can contact the eBiz Solutions Team at the contact information listed below.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
No comments:
Post a Comment